Our board game The IVF Experience was on display at the Please DO Touch exhibition at this year’s Social Research Association (SRA) annual conference. We designed the game as one of our public engagement activities, with the simple aim of opening up conversation about the patient experience of IVF in the UK. The game includes quotes from research interviews that capture key aspects of IVF as told by our participant group. 

By inviting players to label interview quotes according to theme, the game also replicates the process of data analysis that researchers go through as part of a qualitative research process.

We look forward to showing the game at other events this year.

Conference attendees enjoyed reading quotes (the coloured cards) from our research interviews.